A call to boycott Israeli-made Ahava products in a Maryland beauty supply store backfired last week when pro- Israel activists countered by purchasing the shop’s entire Ahava inventory.
When the Jewish Community Relations Council of Greater Washington found out that the pro-Palestinian group Sabeel DC had organized a protest and boycott call at Ulta in Silver Spring last Saturday, the organization sent out an action alert urging supporters to visit the store and buy Ahava.
“They cleaned the shelves out. It was the best Ahava sales weekend the store has ever seen. They had to order an expedited shipment” afterward, said Arielle Farber, director of Israel and International Affairs for the Community Relations Council. “The greater Washington community is not going to stand for this campaign to delegitimize Israel.”
Rona Kramer, a Maryland state senator, was among those answering the Community Relations Council call. When she heard of the boycott, she though “it’s a good opportunity for the community to show its support for Israel.”
Though in the midst of a re-election campaign, Kramer pushed back her schedule to hit the store on Saturday morning. When she got there at 10:15 a.m. the store had already sold out of many Ahava lines, but she managed to tally up a $200 bill.
It was the first time she had ever bought Ahava products, a brand that uses Dead Seaminerals in hand creams, body lotions and other beauty products. “I’ve been using them since I bought them and they’re wonderful,” she said.