Sales of organic food, drink and other products fell by 12.9 per cent compared to last year.
The Soil Association's Organic Market Report 2010 published today showed that sales in the UK dropped from £2.1billion in 2008 to £1.84billion last year.
It is the first time the organic food market has slumped and shows that consumers now regard it as 'expensive' and 'elitist'.
What about stupid???
The decline follows a Food Standards Agency report last year that said there were 'no important differences in nutritional content, or any additional health benefits, of organic food when compared with conventionally prepared food'.