Saturday, 28 November 2009

What were they thinking? EasyJet uses Holocaust Memorial for promotional photoshoot

When I saw this headline I thought it might be a joke. It's not.

The Local (English language German newspaper):
The November edition of “easyJet Traveller,” which features a fashion section with fashion models in provocative poses amid the pillars of the sombre monument to the six million Jews killed by the Nazis, in addition to shots taken at the city's Jewish Museum, has sparked outrage in the British and Israeli press. According to the paper, easyJet issued a statement apologising to anyone who may have been offended by the magazine spread, explaining that it had been produced by an external advertising agency.Meanwhile a spokesperson for the Foundation for the Memorial to the Murdered Jews of Europe told the paper that the agency did not register to take the photographs at the site in central Berlin.

Someone in PR at EasyJet needs to start looking for a new job. The attempt to pass the buck here is ridiculous - the photoshoot may have been outsourced but no magazine is ever published without being reviewed by managing and senior editors.

Flying on EasyJet:
Cheap, but their flights seem to never leave on time which is why SMW has only used the airline once.

Visiting the Holocaust Memorial in Berlin:
Admission Free

PR damage caused when EasyJet published fashion shoot photos taken at the Holocaust Memorial not long after they began offering flights between London and Tel Aviv: